Winning the Story Wars
Why Those Who Tell-and Live-the Best Stories Will Rule the FutureAudiobook on MP3 CD - 2012
Globally recognized storyteller, designer and entrepreneur Jonah Sachs argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing, and systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
Publisher: Grand Haven, MI : Brilliance Audio, p2012
Characteristics: 1 sound disc (ca. 7 hr. 14 min.) : digital ; 4 3/4 in