Culturematic

Culturematic

How Reality TV, John Cheever, A Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and A Half Men, A 10,000 Year Symphony, and ROFLcon Memes Will Help You Create and Execute Breakthrough Ideas

Book - 2012
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Baker & Taylor
Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

Perseus Publishing
Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas

A Culturematic is a little machine for making culture. It’s an ingenuity engine.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture—the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D—this book will inspire new innovation and creativity.

For the emerging producers of culture—the digital players—this book will serve as a practical handbook. Culturematic: our app for creating the world anew.

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough Ideas

A Culturematic is a little machine for making culture. It’s an ingenuity engine.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

In Culturematic, anthropologist Grant McCracken describes these little machines and helps the reader master them. Examples are drawn from NFL Films, Twitter, the Apple Genius Bar, Starbucks, Ford, SNL Digital Shorts, Restoration Hardware, UNICEF, J. Crew, Pie Lab, USA Network, and the GEICO gecko.

For the traditional producers of culture?the creators of movies, design, advertising, publishing, magazines, newspapers, and corporate R&D?this book will inspire new innovation and creativity.

For the emerging producers of culture?the digital players?this book will serve as a practical handbook. Culturematic: our app for creating the world anew.


Publisher: Boston, Mass. : Harvard Business Press, c2012
ISBN: 9781422143292
1422143295
Characteristics: 291 p. : ill. ; 22 cm

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JCLLeslieN May 16, 2013

A must read for business people who want to spark innovation in their companies. Have you wondered why something as awful as the "Jersey Shore" became so popular? What was behind Starbuck's success with becoming our "third place?" It is all about "culturematics," a way to try out new ideas, and the innovations that tap into the unexpected can be the ones that take hold. It even has a section on culturematics in libraries. It is not an easy read, one that you have to read slowly and swish it around in your mind like fine wine. A must read for creative people.

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