The Honest Truth About Dishonesty
How We Lie to Everyone--- Especially OurselvesBook - 2012
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From the chapter "Why Wearing Fakes Makes Us Cheat More":
"Did the presumed fakeness of the product make the women cheat more than they naturally would? Or did the genuine Chloe label make them behave mroe honestly than they would otherwise? In other words, which was more powerful: the negative self-signaling in the fake condition or the positive self-signaling in the authentic condition?"
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