Marketing Demystified

Marketing Demystified

A Self-teaching Guide

Book - 2010
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Baker & Taylor
Explains marketing concepts such as branding, placement, online advertising, and trends in order to create an effective marketing plan and build a loyal customer base.

& Taylor

Organized as self-teaching guides, the books in this series come complete with key points, background information, end-of-chapter review questions and more and are designed to help readers tackle all the tough subjects.

McGraw Hill
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

  • Marketing’s four Ps . . . plus three—planning, positioning, and people
  • Tactics for organizing a research-driven campaign
  • Strategies for leading a marketing team
  • Techniques for branding from the inside out
  • Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.

Publisher: New York : McGraw-Hill, 2010
ISBN: 9780071713917
Characteristics: xix, 379 p. ; 24 cm


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Oct 08, 2011

All told, Marketing DeMystified is a good overview of marketing. It takes you from marketing strategy, through to advertising, touches on public relations and communications, and also discusses planning, budgeting, and people managing major campaigns. Donna Anselmo does a good job at taking the reader through a thorough view of marketing, reminding marketers of all the nuances of the profession. Best of all, Anselmo writes in a style that is simple and understandable. The book provides tests at the end of each chapter to encourage the student or reader to review and understand the material. At the end there is even an exam. A nice idea.


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