China's New Culture of Cool

China's New Culture of Cool

Understanding the World's Fastest-growing Market

Book - 2007
Rate this:
PEARSON
When China opened its borders to travelers and its economy to international trade, businesses all over the world took note. With well over one billion people, it represented a huge potential marketplace for goods and services. Huge as it is, however, China is not a monolithic culture. Though deeply rooted in native traditions, its contemporary marketplace is eclectic, combining Chinese regional styles with elements borrowed from foreign cultures. Most of all, it is evolving at a remarkable pace. To succeed in that dynamic emerging market, smart businesses need to understand its driving influences—especially its urban youth.

Authors Lianne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this thoughtful, beautifully illustrated analysis of the world’s fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle—food, style, home life, and mobility—they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.


Book News
At the moment China has about 265,000 Internet cafés, each of which has between 60 and 500 or more seats. The elaborate family meals of long tradition are giving way, if slowly, to convenience foods and vending machines. Furnishing a home is now more a matter of how to arrange the computer, DVD player, stereo and TV than of finding the perfect space for the comfort of the in-laws. The authors, all market consultants specializing in China, note that regional preferences and tastes are important along with international influences, and that new technologies are becoming as powerful as the ways of the past. They cover four essential elements of Chinese cultures, (food, style, home life and mobility) and show how selling into each depends on regional development, pin-point accurate marketing to turn wants into needs, and taking advantage of what appear to be future trends toward globalization. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Blackwell North Amer
Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis.

Publisher: Berkeley, Calif.. : New Riders, c2007
ISBN: 9780321453440
0321453441
Characteristics: xi, 139 p. : col. ill., col. map ; 23 cm
Additional Contributors: Chan, Cynthia
Ireland, Christopher

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at CSM

  Loading...
[]
[]
To Top